Bing SEO: How To Increase Your Bing Search Traffic In 2025

Focusing on these areas will help you improve your search rankings and enhance the overall user experience, driving more traffic and increasing conversions. High-quality backlinks are one of the most important factors for improving a website’s search engine ranking. These are links from reputable, authoritative websites that are relevant to your content.

#13 – HTTPS Is Not A Bing Ranking Factor

Unfortunately, the exact definition of «site speed» remained open to speculation. The mystery widened further in June, when Google’s Matt Cutts announced that slow-performing mobile sites would soon be penalized in search rankings as well. Rank Math’s content readability checks ensure that your content is not only optimized for search engines but also engaging and easy for your audience to read.

For example, searchers landing on a page from a query like ‘what day is Christmas on in 2025? ’ won’t stay on the page as soon as their problem has been solved. I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website. Catching and fixing glitches early can save you from mysteriously missing out on search traffic. So, whether you want to call it LLMO, GEO, or the name of the week, it’s no different from SEO. Google’s AI Overviews still need source material to generate their summaries.

A fast-loading website provides a better user experience and is favored by search engines. Websites that take too long to load will see higher bounce rates and lower user engagement, which can negatively affect their rankings. While social media can be beneficial for brand awareness and traffic, it is not a primary ranking factor. Google doesn’t use social signals, like comments, shares, or likes, to rank websites. They can, however, influence search engines’ perception of your website’s credibility and authority.

Keyword Optimizations

Imagine someone nearby searching “best your service near me.” They’re looking for a business just like yours, ready to book an appointment, stop by, or make a purchase. But if your business isn’t at the top of Google Maps, they won’t find you — they’ll find your competitors. Think about the last time you needed a nearby service — maybe a coffee shop, a plumber, or a pet store. You probably pulled out your phone, searched for “best coffee shop near me,” and clicked on one of the top results in Google Maps.

When users get the answer from you (even when it’s a link) you become more of an authority. In other words, make sure when people search for your keyword—and they eventually find you—you are the last result they need to click. You provide such good information, they have no need to go back and click any other result. You may not be the first result they click (although that helps too) but you’ll definitely be the last. Instead of ranking for a single Holy Grail keyword, a better goal is to rank for multiple keywords focused around a single idea. It’s meant as a framework for newer SEOs to build their own work on top of.

Within the top 15 local pack ranking factors, we can see ‘keywords in Google reviews’, ‘high Google ratings’, and ‘quantity of Google reviews with text’ all being important. Reviews have grown a little in importance over the last few years – taking up 16% of ranking factors in 2020, compared to 12% back in 2018. This small increase reflects the ongoing rise in the importance of reviews among consumers. Now, reviews are the second biggest influencer of local rankings, overtaking links back in 2018. While more of a tactic to lower unfair competitor rankings than a factor that improves your own, many experts are seeing great successes from investing their time into spam fighting.

Start by measuring your TTFB with a tool like WebPageTest, as well as the TTFB of your competitors, to see how you need to improve. TTFB is likely SEO Anomaly the quickest and easiest metric for Google to capture. Google’s various crawlers will all be able to take this measurement. Collecting document complete or fully rendered times requires a full browser.

How to optimize your Google Business Profile listing for local SEO

• It’s an investment that can reap significant benefits, not only in terms of visibility but also in attracting and securing potential customers.
• Google uses over 200 different ranking factors to determine each page’s SERP (search engines results pages) ranking.
• No one wants their email inbox filled with spam, which is why spam filters are so helpful.
• HyperText Markup Language or HTML is the standard markup language used to structure your webpage and content.

Instead, Gonzales states that every website needs a long-term keyword strategy to succeed with SEO. It’s also a good idea to check your site’s Google Analytics 4 reports. Metrics like engagement time and bounce rate can give you a sense of how good your site’s UX really is. Google’s documentation indicates that this leads to search engine-first content, not reader-first content.